By John R. Lott Jr. — December 23, 2016
Miss Sloane, like the gun-control movement as a whole, is a flop.
But two weeks after its national release, it has made only $3.2 million. During its second weekend, it averaged just $102 per movie theater per day. With a ticket price of $10.30 per adult, that comes to an average of only 9.9 people a day seeing the movie in any given theater. At least people had no problem finding a good seat.
And it wasn’t for lack of trying to get people to show up. Out of the 200 highest-grossing movies of 2016, only ten exceeded the $15.9 million television advertising budget of Miss Sloane, and seven of those did so by very small amounts. Miss Sloane spent more than the Star Wars spinoff Rogue One, Star Trek, Pete’s Dragon, Arrival, Doctor Strange, and Hacksaw Ridge. It had twice the advertising budget of such hits as Sully, The Girl on the Train, and The Secret Life of Pets.
For every dollar spent on advertising, Miss Sloane brought in just 21 cents in ticket sales. By this measure, it came in dead last out of the 200 top-grossing movies in 2016. ...
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