Higher rankings can mean new buildings, added perks and expanded departments from increases in tuition. Ironically, Media rankings work much as Nielson Ratings do for Advertising rates from the Media.
The College rankings are about as accurate and politicized as Arthur Schlesinger's annual presidents rankings. m/r
Lies, Damned Lies, and College Admissions by Steve Cohen, City Journal 29 October 2014
STEVE COHEN 10-29-14
The media should stop ranking schools.