By SAM SCHECHNER and LAUREN A.E. SCHUKER
NBC's downward slide is getting steeper.
Long a ratings laggard, the network has fallen further behind its competitors this fall, heightening the challenge facing its new owner Comcast Corp. as it works to mount a turnaround.
Through the first four weeks of the TV season ending Oct. 16, about 3.3 million adults under 50 years old have been watching prime-time TV shows on NBC, according to the latest figures from Nielsen Holdings NV. That is down 9.3% from the same period a year earlier. Much of the decline is concentrated in NBC's entertainment shows.
Leaving out National Football League games, which NBC airs on Sunday nights, the network's 18-to-49-year-old audience is 2.2 million—down 16% from a year earlier. That demographic is the audience group most valued by advertisers. ....
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