America’s Worst Wind-Energy Project - Robert Bryce - National Review OnlineThe more people know about the wind-energy business, the less they like it. And when it comes to lousy wind deals, General Electric’s Shepherds Flat project in northern Oregon is a real stinker.
I’ll come back to the GE project momentarily. Before getting to that, please ponder that first sentence. It sounds like a claim made by an anti-renewable-energy campaigner. It’s not. Instead, that rather astounding admission was made by a communications strategist during a March 23 webinar sponsored by the American Council on Renewable Energy called “Speaking Out on Renewable Energy: Communications Strategies for the Renewable Energy Industry.”
During the webinar, Justin Rolfe-Redding, a doctoral student from the Center for Climate Change Communication at George Mason University, discussed ways for wind-energy proponents to get their message out to the public. Rolfe-Redding said that polling data showed that “after reading arguments for and against wind, wind lost support.” He went on to say that concerns about wind energy’s cost and its effect on property values “crowded out climate change” among those surveyed.
The most astounding thing to come out of Rolfe-Redding’s mouth — and yes, I heard him say it myself — was this: “The things people are educated about are a real deficit for us.” After the briefings on the pros and cons of wind, said Rolfe-Redding, “enthusiasm decreased for wind. That’s a troubling finding.” The solution to these problems, said Rolfe-Redding, was to “weaken counterarguments” against wind as much as possible. He suggested using “inoculation theory” by telling people that “wind is a clean source, it provides jobs” and adding that “it’s an investment in the future.” He also said that proponents should weaken objections by “saying prices are coming down every day.”
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