THE COWBOY LIBERTARIAN: What If Our Politicians Had to Wear Sponsor Logos Like NASCAR Drivers? - FoxNews.com
NASCAR season is in full swing and if you have ever watched a race on television or had the thrill of attending one in person, you can’t help but notice all the corporate logos of the sponsors plastered everywhere. There is everything from Coors Light (the Official Beer of NASCAR) to Nabisco (the Official Cookies and Crackers).
Each driver has a main sponsor and then a bunch of secondary sponsors. For example, Jimmie Johnson’s main sponsor is Lowe’s, the home improvement giant and Jeff Gordon is sponsored by DuPont who makes things Lowe’s sells.
In cowboy parlance they are “ridin’ for the brand” or in this case driving. When you have the Lowe’s logo on the hood of your car it leaves no doubt who you work for.
http://www.foxnews.com/opinion/2011/04/09/cowboy-libertarian-politicians-wear-sponsor-logos-like-nascar-drivers/#ixzz1J8dDStlo
No comments:
Post a Comment