Procter & Gamble’s Identity-Politics Pandering
Now, Procter & Gamble want to conquer a new market: identity-politics pandering.
Industry marketers aren’t satisfied with selling useful products people want and need. They’re hell-bent on transforming successful businesses into social justice busybodies.
P&G’s “My Black is Beautiful” campaign released a new video last week called, “The Talk.” It “depicts the inevitable conversations many Black parents have with their children about racial bias to prepare, protect and encourage them” across the decades. [VDARE.com note: For an alternative view, see The Talk: Nonblack Version, by John Derbyshire, April 5, 2012–which got him fired from National Review.] ...
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