I guess the Modern Drunkard drinks Watermelon and Peach Vodka fru fru drinks as opposed to just plain old drunks who poured about anything with alcohol down their gullet. That was depending upon what was available as they neared their own alcoholic bottom.Anyway, here is the quote from "Modern Drunkard" Magazine:
“I was outraged,” says Sharp, a once avid Jack drinker. “They continue to claim in their ads that they stick to tradition. Tradition, my ass. If they think that people will take this sitting down they are sadly mistaken.”
—Modern Drunkard Magazine, on the Jack Daniels watering
By the way, this is outwardly about MAKER'S MARK cutting its bourbon. That was something unscrupulous, shady bartenders did, not the distiller! In reality, it is about things in life that we thought we could rely on, but it turns out we just can't.
When I quit drinking (had to or die) over 30 years ago Light Beer was new to the market, JACK DANIELS was still a good 94º proof sipping whiskey. Daniels made me down right glad I had quit drinking when I was told they had scammed a new generation with watered down 86 proof, then down to 80 proof bourbon. They should be ashamed and boycotted for making a 'girly' drink. Now MAKERS MARK (from Jim Beam) tried the same thing, although conspiracy theorists think they are trying to pull a "New Coke" type of switch and switch back for publicity. So what? I never cared much for Beam. It was a mixing whiskey for ladies' drinks as far as I was concerned and they obviously aren't as concerned about their quality and tradition as they should be.
The bourbon I drank over thirty years ago were 101º proof Wild Turkey and 100º proof bonded Old Forrester. I hope they haven't succumbed to the scams of this generation of Modern Drunkards. It is too bad there are so few things that can be relied upon for tradition and quality over the course of a lifetime. I had to give them up, but they didn't have to give up, yet they did.Alas, so has gone America, its culture and its bourbon.
Bourbon : DrinkWire
From The Pegu Blog on Feb 18, 2013
It took about a week.
Maker’s Mark has now completed the legendary and incredibly difficult New Coke Maneuver.
-go to link-After backlash from customers, the producer of Maker’s Mark bourbon is reversing a decision to cut the amount of alcohol in bottles of its famous whiskey.Rob Samuels, Maker’s Mark’s chief operating officer, said Sunday that it is restoring the alcohol volume of its product to its historic level of 45 percent, or 90 proof. Last week, it said it was lowering the amount to 42 percent, or 84 proof, because of a supply shortage.“We’ve been tremendously humbled over the last week or so,” Samuels, grandson of the brand’s founder, said of customers’ reactions.
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