Not Detroit.
The spot is supposed to be encouraging, as it focuses on the resilience of Detroit. “It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half,” Eastwood says in the spot. “It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game. The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.”
But contrary to what the might ad suggest, the spot was actually filmed in New Orleans and Los Angeles. “Yes, part of it was filmed in New Orleans . . . and some was filmed in various parts—such as Los Angeles,” Dianna Gutierrez said. She specifically points to the tunnel scenes as being taken at the Los Angeles Memorial Coliseum, while the stadium shots were in New Orleans.
-the ad and more at the link-
Guess Who Made and the Guess Who Paid for the Most Expensive Two Minutes of TV Advertising?
You paid for this high priced pantload!
... Still, the advertising agency that created the commercial — Wieden + Kennedy — has members who have designed Obama campaign items or who have worked on behalf of Democratic causes.
The creative minds behind the ad are in the agency’s Portland, Ore., branch. Aaron Allen designed a poster for the 2008 Obama campaign and Jimm Lasser designed a basketball sneaker called the “Obama Force One,” with an image of the president on the soles and the message “A Black Man Runs and a Nation Is Behind Him.” Lasser displayed the shoe in a 2008 gallery exhibition with the tagline “The Dunk on McCain.”
Elsewhere at Wieden + Kennedy, which has Kraft and Coca-Cola on its client list, global public relations director Joani Wardwell worked in the press office of the Clinton White House. She started as a grassroots organizer for Democratic causes in the early 1990s and continues to do political consulting.
“I’ve managed to always keep my toe dipped in the water that way,” she said in 2009.
The Wieden + Kennedy spot set itself apart in two ways: its length — two minutes, compared with the standard 30 seconds — and its powerful message. ...
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