Retailers Feel Shoppers’ Christmas Cheer
Americans of all income levels, feeling flush, boosted their holiday spending
Retailers are enjoying some extra Christmas cheer.
Fueled by high consumer confidence and a robust job market, U.S.
retail sales in the holiday period rose at their best pace since 2011,
according to Mastercard SpendingPulse, which tracks both online and
in-store spending.
Sales, excluding automobiles, rose 4.9% from Nov. 1 through
Christmas Eve, compared with a 3.7% gain in the same period last year,
according to the
Mastercard
Inc.
MA 0.21%
unit, which tracks all forms of payment. E-commerce continued to drive the gains, rising 18.1%.
“It started with a bang in the week leading up to Black Friday,” said Sarah Quinlan, a senior vice president of marketing insights at Mastercard. She added that retailers benefited this year from Christmas Day falling on a Monday, giving shoppers a full weekend to scoop up last-minute purchases. Dec. 23 ranked next to Black Friday in terms of spending, according to Mastercard.
“Overall, this year was a big win for retail,” Ms. Quinlan said.
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“It started with a bang in the week leading up to Black Friday,” said Sarah Quinlan, a senior vice president of marketing insights at Mastercard. She added that retailers benefited this year from Christmas Day falling on a Monday, giving shoppers a full weekend to scoop up last-minute purchases. Dec. 23 ranked next to Black Friday in terms of spending, according to Mastercard.
“Overall, this year was a big win for retail,” Ms. Quinlan said.
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