Forbes.com - Magazine Article
06.14.10, 2:45 PM ET
According to Nielsen, in the first quarter of 2010 CNN had roughly half as many prime-time viewers as it did a year earlier. It's easy to forget that CNN was revolutionary when it was launched 30 years ago. It was the first network to bring real-time war coverage into our living rooms. However, as a recent article in New York magazine pointed out, old media institutions have discovered that "it is practically impossible to refresh an entrenched brand at the speed required by our rapidly metastasizing digital culture (and wait till we're all watching videos on our iPads!). CNN took two generations to go from vanguard to rear guard. It should consider itself lucky. AOL andYahoo! , both now in the throes of their own frantic rethinks, only got one."
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