Procter & Gamble’s Identity-Politics Pandering
Michelle Malkin August 1, 2017
Once upon a time, brothers-in-law William Procter and James Gamble sold candles and soap. Their 19th-century family business grew
into the largest consumer goods conglomerate in the world–launching the
most recognizable brands on our grocery shelves, including Tide,
Pampers, Crest, Nyquil and Old Spice.
Now, Procter & Gamble want to conquer a new market: identity-politics pandering.
Industry marketers aren’t satisfied with selling useful products people want and need. They’re hell-bent on transforming successful businesses into social justice busybodies.
P&G’s “My Black is Beautiful” campaign released a new video last week called, “The Talk.” It “depicts the inevitable conversations many Black parents have with their children about racial bias to prepare, protect and encourage them” across the decades. [VDARE.com note: For an alternative view, see The Talk: Nonblack Version, by John Derbyshire, April 5, 2012–which got him fired from National Review.] ...
-go to links-
Now, Procter & Gamble want to conquer a new market: identity-politics pandering.
Industry marketers aren’t satisfied with selling useful products people want and need. They’re hell-bent on transforming successful businesses into social justice busybodies.
P&G’s “My Black is Beautiful” campaign released a new video last week called, “The Talk.” It “depicts the inevitable conversations many Black parents have with their children about racial bias to prepare, protect and encourage them” across the decades. [VDARE.com note: For an alternative view, see The Talk: Nonblack Version, by John Derbyshire, April 5, 2012–which got him fired from National Review.] ...
-go to links-
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