Given the number of corporations out there who’ve taken a political
stance (right and left) and faced immediate blowback from customers, you
might start to think business schools need to give a lesson on “How to
Not Alienate Half Your Customers 101.” Hard to imagine why it would ever
be beneficial to alienate potential customers. And given that there
isn’t a single business in the world with a base who agrees on politics
100% of the time, it would seem prudent for businesses to stay clear of
public political stances altogether.
That doesn’t seem to be stopping some of our nation’s largest corporations.
The latest business to take a stand in Trump’s America is the $25 billion food giant Kellogg. As USA Today reported:
Kellogg, the food manufacturer that owns Pringles and Pop-Tarts,
confirmed Tuesday that it will discontinue advertising on Breitbart.com,
the far-right news and commentary site that was formerly run by a top
aide of President-elect Donald Trump, Steve Bannon. -go to links-
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