NFL Blames 'Confluence of Events' for Ratings Declines
The National Football League has sent a memo to team owners seeking to ease concerns about the ratings decline that
has hit football this fall.
Through the first four weeks of the season, NFL viewership has declined 11%, and among the crucial adults 18-49 demographic that advertisers covet, ratings are down 12%.
"While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue," the letter from NFL senior executives Brian Rolapp and Howard Katz said, adding that over the last 15 years, ratings viewership has grown 27% and that football "continues to be far and away the most powerful programming on television and the best place for brands and advertisers."
As for a potential backlash by some viewers angered at players not standing for the national anthem to protest of
police brutality, the NFL said it sees no evidence to that being a factor in declining ratings: "In fact, our own data
shows that the perception of the NFL and its players is actually up in 2016."
Through the first four weeks of the season, NFL viewership has declined 11%, and among the crucial adults 18-49 demographic that advertisers covet, ratings are down 12%.
"While our partners, like us, would have liked to see higher ratings, they remain confident in the NFL and unconcerned about a long-term issue," the letter from NFL senior executives Brian Rolapp and Howard Katz said, adding that over the last 15 years, ratings viewership has grown 27% and that football "continues to be far and away the most powerful programming on television and the best place for brands and advertisers."
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