When figuring out how to order with too many options became a chore, waiting longer than two minutes and paying with a credit card happened, McDonald's stopped being McDonalds. m/r
Franchisees: Brand's in 'depression' - Business Insider
Hayley Peterson 10-16-15
... Several franchisees complained about all-day breakfast, saying that it has complicated kitchen operations and goes against Easterbrook's repeated promises to simplify the menu.
"The system is very lost at the moment," one franchisee wrote. "Our
menu boards are still bloated, and we are still trying to be too many
things to too many people. ... Things are broken from the franchisee
perspective."
Franchisees also criticized the "Create Your Taste" program, which
allows people to customize their burgers with premium ingredients.
"They are throwing everything they can against the wall to see what will stick," one franchisee wrote. ...
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