The Hard Sell on Climate Change | National Review Online
Media outlets continue to push a crisis scenario, and the public isn’t buying.
MAY 23, 2014 By John Fund
Jeff Zucker, the president of CNN, was very forthright about his media priorities at a Society of Professional Journalists dinner in New York City on Monday.
He told Bill Carter of the New York Times: “Climate change is one of those stories that deserves more attention, that we all talk about. But we haven’t figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience’s part.”
Americans hold views on climate change that at first are encouraging to environmentalists: In a Pew poll last year, 69 percent believed the earth was warming. But only 33 percent said it was a “very” serious problem, and when Pew asked respondents what issues should be a “top priority” for the federal government, dealing with global warming came in dead last, with only 28 percent holding that view. There is a real basis for such a stance: Global temperatures haven’t risen appreciably in about 15 years.
More and more people in the middle of America — both geographically and culturally — have come to believe either that global warming is manageable or that extraordinary efforts to slow the economy to combat it aren’t worth the cost. But that “doesn’t faze the bicoastal urban media elite,” says Myron Ebell of the Competitive Enterprise Institute. …
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