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Political consultants and brand managers says politicians and companies put themselves at risk when they become linked in the public eye. Think Dick Cheney and Halliburton. George W. Bush and Enron. Hillary Clinton and Wal-Mart. And, increasingly, Obama and Google
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Obama’s Facebook event is “political product placement — with the president seeking to leverage Silicon Valley's innovation, future, entrepreneur brand and the companies seeking to benefit from being associated with the most powerful office of the most powerful country,” said Chris Lehane, a political consultant to Democrats and unions who worked in the White House in the Clinton years.
Read more: http://www.politico.com/news/stories/0411/53431_Page2.html#ixzz1K6RStlmQ
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Obama’s Facebook event is “political product placement — with the president seeking to leverage Silicon Valley's innovation, future, entrepreneur brand and the companies seeking to benefit from being associated with the most powerful office of the most powerful country,” said Chris Lehane, a political consultant to Democrats and unions who worked in the White House in the Clinton years.
The White House tried Monday to drum up interest in the event by posting a video in which Obama encourages people to “take a break from either friending or de-friending each other” to RSVP for the event on the White House’s Facebook page.
Ironically, the White House posted the video on YouTube — which is owned by Obama’s old BFF, Google. Journalist Steven Levy, the author of the new Google bio “In the Plex,” said it must be a “strange feeling” for Google to have its “suitor” going “somewhere else” on the trip west.
But others say it’s Facebook that should worry more about playing favorites.
Read more: http://www.politico.com/news/stories/0411/53431_Page2.html#ixzz1K6RStlmQ
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