
Forbes.com - Magazine Article
How Not To Become A Casualty Of The Next Media Revolution
06.14.10, 2:45 PM ET
06.14.10, 2:45 PM ET
According to Nielsen, in the first quarter of 2010 CNN had roughly half as many prime-time viewers as it did a year earlier. It's easy to forget that CNN was revolutionary when it was launched 30 years ago. It was the first network to bring real-time war coverage into our living rooms. However, as a recent article in New York magazine pointed out, old media institutions have discovered that "it is practically impossible to refresh an entrenched brand at the speed required by our rapidly metastasizing digital culture (and wait till we're all watching videos on our iPads!). CNN took two generations to go from vanguard to rear guard. It should consider itself lucky. AOL andYahoo! , both now in the throes of their own frantic rethinks, only got one."
These two Swiss and German writers do a fine job of academic research for their article. It is populated with many trees of reasons why CNN is faltering so radically, but because they seem to share the same political point of view, the article missed the whole forest! People, not only Americans, are sick and tired of the failed statist viewpoint that CNN and most media put forth. Until most media outlets start being honest and at least say what is opinion and not skewing fact with biased news edits, the literate public is going to get more and more fed up and turn to the alternative news sources that meet their needs!
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